www.stannspress.com

admin on Jul 15th 2011

The goal of any press release is to generate newsworthy buzz for individuals, companies, or non-profit organizations by getting reporters — whether they be print, broadcast, or online — to tell the story of your business or organization to the public at no cost to you.
To be successful, press releases should always be based on some newsworthy occurance such as a significant company milestone, or a new product or service offering. Press releases can also be used to tout new hires, promotions or special events.
Press releases should be written in a way that reporters are provided with timely information that is accurate, useful, and interesting. Keep in mind that reporters are inundated every day with press releases, so keep what you are writing brief and to the point. It should be remembered, and can’t be stressed enough, that a press release is just the staring point for the full story the reporter will share with his or her viewers or readers. Press releases should never divulge the full story, but instead be seen as the enticement to get the reporter in your door.
So, don’t oversell in your press release, but don’t undersell as well. For example, if you’ve just developed the world’s most amazing widget, share that, but you might want to tie in the fact that you’re going to be donating the widgets to a school or church as a way to further spark the reporter’s interest in your story.
Include contact infomation with the telephone numbers and email addresses of the individual the reporter can contact for further details and to set up interviews for a full story.
Press releases aren’t always all about business either. They are often used to generate positive media attention companies and businesses, they are also used to boost the general public’s attendance at events such as community gatherings, festivals, fairs, and concerts.