www.stannspress.com

admin on Nov 6th 2011

Editor’s often spend hours sifting through hundreds of press releases, and believe me, a number of them are ignored. Why? Incomplete and disorganized information. Making yours stand out, or at least not get thrown in the “circular file”, is the key.

There are 5 critical components to a well written press release:

1. Contact Information: Make sure you have your company name, and the name and number of the person you want the editor to contact.

2. Release Date: This is the date that you want the information to be released, if the timing is not important, just state “For Immediate Release”.

3. Headline: Make it an attention grabber so the editor will want to continue reading on.

4. Body: This is what you want the media to know about your event, product or service. This should be short, sweet and to the point.

5. Response Information: Very important information for the reader so they can contact you for more details.

Last, but not least, get a proof reader! Having a second set of eyes look over what you’ve written before you hit “send” is very helpful and can save you from any embarrassing revisions you may have to re-send.