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admin on Nov 6th 2011

Editor’s often spend hours sifting through hundreds of press releases, and believe me, a number of them are ignored. Why? Incomplete and disorganized information. Making yours stand out, or at least not get thrown in the “circular file”, is the key.

There are 5 critical components to a well written press release:

1. Contact Information: Make sure you have your company name, and the name and number of the person you want the editor to contact.

2. Release Date: This is the date that you want the information Continue Reading »

admin on Nov 4th 2011

Anyone can see how public relations is like advertising, but most of us just never think about it. The public relations expert does almost all of the same things in their job as an advertising agent. They both conduct public opinion polls and surveys to gather data about their product, or the person being considered. They both analyze the image of their product and try to find new ways to persuade the public opinion about it, either positively or negatively. They both Continue Reading »

admin on Nov 1st 2011

Ideally a press release becomes a news article. This happens two ways. In the best case it gets a publisher’s attention so much that he or she assigns a staff writer to cover the story. More often publishers decide to print the release as received.

Publishers always need material to fill gaps in their copy. A publishable press release should be short, about 300 words, or just enough to fit onto one page. This makes it easy to fax as well as include as an e-mail attachment rather than just text in Continue Reading »