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admin on Jul 14th 2011

The journalistic use of Press Releases are what enable Journalists to obtain the permission of the common citizen to allow television news networks to use their likeness. These forms are vital to the news media as it allows them to make use of a citizen’s observation or opinion on a particular news topic. These forms also serve as a waiver to exempt the news program of any and all legal problems that may result in the use of a citizen’s likeness in a news story or investigation. These forms therefore allow the news media to progress with the coverage of a main event without any problems whatsoever from those who took part in the media coverage.
The use of press releases also are helpful as they serve as a window into the minds and thoughts of the average citizen. While most news organizations can provide information to the people, it is important to know how the people think and feel about a current event that affects the lives and attitudes of the general public. Without these press releases, Journalists would be limited in their abilities to obtain information from the common citizen as it is their thoughts that shape journalism.