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admin on Oct 21st 2011

If all you know about PR comes from watching romantic comedies on Directstartv you’ve got another thing coming when it comes to writing a press release. Here are three things any good press release should have:

The Date: This part is crucial. A press release means nothing if it’s not in context and the date is all that really does that for a story no one can Continue Reading »

admin on Nov 6th 2011

Editor’s often spend hours sifting through hundreds of press releases, and believe me, a number of them are ignored. Why? Incomplete and disorganized information. Making yours stand out, or at least not get thrown in the “circular file”, is the key.

There are 5 critical components to a well written press release:

1. Contact Information: Make sure you have your company name, and the name and number of the person you want the editor to contact.

2. Release Date: This is the date that you want the information Continue Reading »

admin on Nov 4th 2011

Anyone can see how public relations is like advertising, but most of us just never think about it. The public relations expert does almost all of the same things in their job as an advertising agent. They both conduct public opinion polls and surveys to gather data about their product, or the person being considered. They both analyze the image of their product and try to find new ways to persuade the public opinion about it, either positively or negatively. They both Continue Reading »

admin on Nov 1st 2011

Ideally a press release becomes a news article. This happens two ways. In the best case it gets a publisher’s attention so much that he or she assigns a staff writer to cover the story. More often publishers decide to print the release as received.

Publishers always need material to fill gaps in their copy. A publishable press release should be short, about 300 words, or just enough to fit onto one page. This makes it easy to fax as well as include as an e-mail attachment rather than just text in Continue Reading »

admin on Jul 16th 2011

In today’s world, Publicity is important especially with a good press release. With a good press release, it could make for great advertising for other people reading your material.
The more publicity and credibility your press release receives is the more attention it will have with many companies to enhance and increase their profits with your story. In this case, everyone will profit and benefit from this.
The most important thing to keep in mind when creating your story and the number one thing to keep in mind is to try to Continue Reading »

admin on Jul 14th 2011

The journalistic use of Press Releases are what enable Journalists to obtain the permission of the common citizen to allow television news networks to use their likeness. These forms are vital to the news media as it allows them to make use of a citizen’s observation or opinion on a particular news topic. These forms also serve as a waiver to exempt the news program of any and all legal problems that may result in the use of a citizen’s likeness in a news story or investigation. These forms therefore allow Continue Reading »

admin on Jul 12th 2011

One of the hardest parts of reaching potential clientele for a new business or product is the problem of publicity. What good is a product or service if no one in the target audience knows that it exists? A common and thrifty means of obtaining publicity is through press releases, which provide an equally effective means of gaining attention.

A good press release does for free what expensive advertising is meant to do. Press releases touch on Continue Reading »

admin on Jul 10th 2011

Writing a press release is fun and a great way to promote your business or a new product line. There are several type of businesses that use press releases. If you are a writer, you can find jobs through freelance writing services to create copy and press releases for different companies and make extra money in your off time. Press releases are used by the city to promote events, public meetings, new businesses and much more. Writing for the city is a great job.

Other types of businesses that use press releases are schools announcing school events, Continue Reading »